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John Smith

I’m a Seattle native, born and raised. I was the “weird” one in my family that drew 
and painted all the time.
After high school I worked blue-collar jobs and still managed to draw and paint. 
I finally went to art school and finished up classes in art direction, design and 
illustration at what was then known as The New School of Visual Concepts 
(now SVC).  I even went on to teach "conceptual illustration" there for a number 
of years.
 
One client liked the thinking that went into my illustrations and hired me as 
an art director. The agency was Floathe Johnson and they had a niche in 
technology. Their client list included Attachmate, Hewlett Packard, Emerald 
Technology and Huntron. These companies had products that ranged from 
LaserJet printers to terminal emulators. I could easily figure out how to 
work with a  team to tell a compelling story and create a preference for 
LaserJet printers, but understanding and communicating what a chip router 
or a terminal emulator were, could be a challenge. It was a challenge that I 
enjoyed for five years.
 
Since moving on in the business and working for a number of agencies my 
goal has always been the same; client success.  Whether I’m doing an 
animated TV spot for Starbucks, an ad pointing out what to look for in a 
blood glucose meter or collateral for dairy products, working with a team to 
develop a simple compelling story that maintains the brand has always been 
the best way to achieve that goal.
Over the next ten plus years I freelanced illustration for clients ranging from 
commercial to editorial.

 

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